![]() While the Code has undergone several changes over the years, the basic tenets ("Stop, Look, Listen, Think") have remained the same. The Green Cross Code itself is a short step-by-step procedure designed to enable pedestrians to cross UK roads safely. At its peak there were nearly 25,000 branches of the Tufty Club throughout the UK, and by the early 1970s an estimated two million children were members. ![]() Under its auspices more than 30,000 Tufty books about road safety were issued to parents. The success of the character led to the creation in 1961 of the Tufty Club for children under five years of age. Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety messages to children. Prior to the introduction of the Green Cross campaign, a series of puppet animation public information films, featuring Tufty Fluffytail (narrated by Bernard Cribbins) were in regular broadcast rotation across the UK. The Green Cross Code replaced the earlier Kerb Drill (below) pedestrian safety campaign the Kerb Drill's military style ("Halt! Quick march!") was deemed confusing to children by safety authorities. The multimedia Green Cross Code campaign began in 1970 and continues today. The Green Cross Code is a brand created by the National Road Safety Committee (now the Royal Society for the Prevention of Accidents, RoSPA) to raise awareness of pedestrian road safety in the United Kingdom. Pedestrians crossing Ingram Street, Glasgow JSTOR ( January 2008) ( Learn how and when to remove this template message). ![]() Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification. ![]()
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